Stay ahead with AI, Ads & Automation

We build high performance marketing systems for B2B companies

We help B2B companies that want to move ahead with AI, Ads & Automation, with a complete, tailored marketing system. The result: a full pipeline, smarter work and a lead on the competition.

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/ AI, advertising and automation

B2B marketing specialists

The B2B market is moving fast. We stay ahead of it, spot the latest trends, opportunities and techniques, and make sure they fit seamlessly into your business processes. Personal contact and short lines: that is what we stand for.

“AOA impressed us right away: they have guts, think strategically and bring a hefty dose of creativity. What really sets AOA apart for us is their clarity in communication: they make exactly clear what they do and actively take you along in the whole process and the next steps. They are always available for a quick chat, to explore playful angles or for a brainstorm session. They want to think along as if they were part of the team, and that works for us.”

Jojanneke WolthofMarketing manager, Templari Benelux

Read the project →

/ Art of Advertising

Meet the team

We are a driven team of online marketing experts who help B2B companies get a grip on their marketing. More and more companies grew with our strategy, and as they moved ahead, we grew with them. You can outsource your entire online marketing to our team, working together with your own marketing and sales.

At Art of Advertising we believe in a personal approach, because effective marketing starts with a thorough understanding of your business. From our office at the Coehoornsingel in Groningen we work closely with our clients. We listen and translate insights into a creative marketing strategy.

Dirk SchaafsmaOwner · B2B marketing consultant

Marwin IedemaOwner · B2B marketing consultant

Lotte VisserB2B marketer

Aniek WeerstraB2B marketer

Maksim TibbenB2B marketer

Four building blocks, one system

No loose channels and no loose hours. We build B2B marketing as one system of four steps. Take them separately or together, but together they make the difference.

Maksim and Dirk of Art of Advertising at the table with a client

See how we work

/ Why Art of Advertising

Always a full pipeline

Full system marketing: the right combination of AI tools and systems, for control over your B2B marketing.

What sets us apart

Fully tailored B2B marketing system
We do not think in hours but in solutions. A full pipeline and relevant channels are what we go for.
Seamless integration With your existing systems
We connect relevant tools and AI to your existing systems. That makes your operations more efficient and future-proof.
The whole team Knowledge from every angle
We always work on a project as a team. Nothing gets left behind, and you benefit from knowledge from different angles.
How we work Our approach in four steps
From ideal customer to full pipeline: see how we go about it and which systems we use.
See our approach

Dirk and Maksim at the table during a client meeting

/ The systems we work with

ChatGPT
Claude
Gemini
Perplexity
n8n
Zapier
Google
Google Trends
LinkedIn
Meta
HubSpot
Leadinfo

/ AI for B2B companies

Your customer now asks ChatGPT or Claude

Being named in that answer is not a switch you flip. It follows from how findable you are and whether the models trust you as a source.

Findable in AI chatbots

We write and structure your content so that language models use your company as a source, and we track which answers you appear in.

Scale faster with content and website

With the right input we create relevant content in no time and adapt your existing website. A refresh, plus an AI layer underneath.

Landing pages and configurators, fast

Ten times faster, and without a developer. Configurators and landing pages with calculators are a standard part of our strategy, for higher conversion.

/ Art of Advertising B2B projects